see what you like

Meta wanted people to see the value of personalization on their timeline.

The idea: We’re all creatures of habit. We like to see what we like.

Results:

This campaign successfully moved sentiment of Meta users, helping them understand the value of personalization.

Credits:

ECD: Christina Sheffey, ACD: Alex Tafur, Producer: Guy Helson

Production Partners: SNASK and Dress Code