After chipotle poisoned some people, we made ‘em smile to win ‘em back.
Printed in Rolling Stone magazine.
Printed in U.S. weekly
after reminding them why they love chipotle, we educated them too
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Introduction:
After making a few dozen people sick, including an entire college basketball team, Chipotle was losing its status as America's BFF.
Idea:
Print, packaging and web messaging had to remind people that we are still the same Mexican Grill they fell in love with. Food with integrity.
Printed in Rolling Stone magazine.
Printed in U.S. weekly
tray liner
