be loyal to yourself — dhruv nanda

cd/copywriter

Our client (a law firm) wanted us to help them find financial whistleblower clients.

We tapped into Wall Street’s ego, not their inner boy scout.

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First, we created a teaser campaign from the POV of a potential whistleblower’s boss.

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The bulk of the campaign came from the voice of a wise, anonymous, whistleblower.

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All of our comms led to a landing page where we persuaded people to contact the law firm.

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