dhruv nanda
cd/copywriter
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the future is ours

Agency: OBERLAND

Introduction:
"Be nice to geeks, you'll probably end up working for one." - Bill Gates

Idea:
The future is ours.

Our campaign turned a university with no identity and falling enrollment, into proud geeks that rallied enrollment up by 42%

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Print.

Banners.

Alt spot for fun.

Then, they rebranded to New York Tech. And we reinvented them again.